Are you just a local?

- anticipated Referrals originate from anywhere to everywhere 

- Internet marketing, social media, etc. is used

- your brands' recognition and goodwill extend throughout your county, state and beyond the U.S.

Reputable social media and online portals typically have use and reporting restrictions for instances when goodwill is misused, violated, used to unfairly compete, misdirect or redirect business.  

To best be able to enforce goodwill in an infringement report, ownership of a U.S. Trademark registration may be advised, if not required.